| Salesforce IDs |
Every record in Salesforce has it’s unique Record ID. These can be pulled into reports or copied from the record URL. ex. “7010z000001D3FrAAK”. |
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| MRR |
Monthly Returning Revenue |
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| CMRR |
Committed Monthly Returning Revenue |
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| Churn |
Churn is the measure of how many customers stop using a product. |
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| Pages Per visit |
Averge number of pages opened per visit |
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| Average visit duration |
Average mount of time spent on website per visit |
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| Related lists |
These lists comprise previews of other records linked to the record that you’re looking at. For example, the Account page for an EE company will display related lists, under the Related tab, of Contacts, EE Application, Meetings, and so on associated with that company. The previews of the records contained in those lists are connected to the Account through Lookup Fields (see above). |
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| A2C: Access to Capital |
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| Conversation Rate |
The percentage of visitors who purchase goods in a given period of time |
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| Bounce rate |
Percentage of visitors that leave the website after only viewing the initial page |
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| POP |
Perfect Order Percentage; Percentage of orders that are perfectly accepted, processed, and fulfilled without cancellations, late shipments, negative feedback, refunds, or chargebacks |
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| Order Cycle Time |
Order cycle time is the average time between any two orders shipped. |
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| Endeavor Catalyst |
Endeavor Catalyst is the rules-based, co-investment fund of Endeavor, set up to invest exclusively in Endeavor Entrepreneur-led companies and to sustain Endeavor’s long-term operations in a mission-aligned way. |
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| High-Impact Entrepreneurs |
Those who dream bigger, scale faster, and pay it forward. |
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| Reports |
Reports are a great analytics tool; building a report can help you answer your most important questions from the data we collect. |
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| Fields |
Fields hold particular data points in a record. They capture record-specific information (like Meeting Type in Meetings). Fields can also have the same name across various objects, but that data is still specific to that record in that object. For example the “Endeavor Office” for a Contact record might be different than the “Endeavor Office” of a Meeting record in which that Contact donated time. |
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| Object |
Think of objects as large buckets that hold all of the information relevant to a specific topic/category. For example, the Account object holds the data points important to companies while the Contact Object contains information on the people in Endeavor’s network. |
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| Report Type |
A report type defines the set of records and fields available to a report based on the relationships between a primary object and its related objects. Reports display only records that meet the criteria defined in the report type. |
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| Record Types |
Record Types are essentially page layouts – they help us customize the information we capture based on the type of record. For example, we have 2 different Prospect Object Record Types – 1 for EE Candidates and the other for Network Members. Having 2 record types allow us to capture different sets of data on the same object. |
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| Record |
This is made up of a bunch of fields that hold information to describe a specific item. For example, a contact record typically contains fields pertinent to a person, including name, title, phone number, and e-mail address. A record is displayed on a detail page. |
Salesforce |
| Filters |
Filters help you narrow down the records you see (in a List View, Report, Dashboard etc). When you add a filter, you are specifying values to particular fields on a given object record. |
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| Lookup Field |
A type of field that contains a linkable value to another record. For example, the Account Name field on a Contact Record is a lookup field that connects to an Account Record. |
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| Accounts |
Accounts are companies in our network – this includes candidate companies, partners, Endeavor offices and companies of our network members. |
Salesforce |
| CAC |
Customer Acquisition Cost |
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| Campaign |
Think of Campaigns as events. The Campaign object helps you to manage your events, ranging from selection panels to network gatherings. |
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| Campaign Members |
Everyone involved in a given Campaign (event) are logged as Campaign Members. Note that you can add BOTH Prospects & Contacts as Campaign Members. |
Salesforce |
| Flywheel Effect |
Business concept that companies don’t become exceptional as a result of a single intervention or initiative, but rather from the accumulation of little wins that stack up over years of hard work. |
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| FOR |
First Opinion Review: The initial stage of the selection process, Endeavor staff conducts a one-hour interview to assess the candidate’s viability. |
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| ISP |
International Selection Panel: The final stage of the selection process, a panel of 6 entrepreneurs and business leaders assess whether candidates should become Endeavor Entrepreneurs. Candidates must pass by unanimous consent. |
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| LSP |
Local Selection Panel: 4–8 local mentors and Board Members interview, deliberate, and select candidates to advance to an International Selection Panel (ISP). |
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| LTV |
Lifetime Value |
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| Multiplier Effect |
Endeavor creates a Multiplier Effect – Scavenger Hunt by inspiring high-growth founders to dream bigger, supporting and investing in them to scale faster, and providing a platform pay it forward — thereby compounding their individual impact. |
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| PMF |
Product Market Fit |
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| SOR |
Second Opinion Review: During the second stage of the selection process, Endeavor mentors conduct multiple interviews with a candidate, probing the business’s strategy, innovation, growth potential, and entrepreneurs’ personal qualities. |
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| Entrepreneur Priorities |
The salesforce object used to store Endeavor Entrepreneur priorities – uses an Overview, and a Detail field which map to Mentor’s ‘functional skills’, and ‘meeting topics’ in salesforce. Account managers should add a new priority any time an EE engages them for support on a challenge or strategic initiative. |
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| Entrepreneur Metric |
The salesforce object used to store company revenues, metrics, and other key figures. Information will come from either the entrepreneur survey, or profile writing and the selection process. |
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| Outliers |
Endeavor Outliers are the top ~5% of Endeavor Entrepreneurs who are leading a company through extraordinary and consistent growth. |
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| NPS |
Net Promoter Score – we ask both our worldwide team members, and our Active Endeavor Entrepreneurs to provide a Net Promoter Score! For more info, read: 🏠EE Feedback: Net Promoter Score |